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A profile deviation approach to enhancing relationship marketing outcomes
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-06-23 , DOI: 10.1080/19368623.2023.2226641 Senika Dewnarain 1 , Felix Mavondo 2 , Haywantee Ramkissoon 3, 4, 5, 6, 7 , Ahmed Shaalan 8
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-06-23 , DOI: 10.1080/19368623.2023.2226641 Senika Dewnarain 1 , Felix Mavondo 2 , Haywantee Ramkissoon 3, 4, 5, 6, 7 , Ahmed Shaalan 8
Affiliation
The study examines seven key dimensions of online customer engagement behaviour and uses these to build ideal and baseline profiles. This ensures verbal and statistical correspondence. This approac...
中文翻译：
提高关系营销成果的轮廓偏差方法
该研究检查了在线客户参与行为的七个关键维度，并利用这些维度来构建理想和基线档案。这确保了口头和统计上的对应。这种方法...
更新日期：2023-06-23
中文翻译：
提高关系营销成果的轮廓偏差方法
该研究检查了在线客户参与行为的七个关键维度，并利用这些维度来构建理想和基线档案。这确保了口头和统计上的对应。这种方法...
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