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Towards an inductive model of customer experience in fitness clubs: a structural topic modeling approach
European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2023-06-20 , DOI: 10.1080/16184742.2023.2219684
Luke L. Mao 1 , James J. Zhang 2 , Min Jung Kim 3 , Hongyoung Kim 1 , Daniel P. Connaughton 4 , Yong Wang 5
Affiliation  

A significant advancement in marketing studies has been the use of big data analytics to explore and derive customer experience (CX) insights. With fitness businesses’ pivoting towards managing CX ...

中文翻译:


健身俱乐部客户体验的归纳模型:结构主题建模方法



营销研究的一个重大进步是使用大数据分析来探索和获得客户体验 (CX) 见解。随着健身企业转向管理客户体验......
更新日期:2023-06-20
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