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Finding a niche in digital plenitude: sport media strategies of smaller European football leagues
European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2023-06-02 , DOI: 10.1080/16184742.2023.2218868
Samuel Tickell 1 , Vitor Sobral 2 , Henk Erik Meier 1
Affiliation  

Digital disruption is heavily impacting incumbent sports media business models. While major sports seem to cope with digital disruption, the challenges appear much bigger for minor sports. Therefor...

中文翻译:


在数字丰富性中寻找利基市场:欧洲小型足球联赛的体育媒体策略



数字化颠覆正在严重影响现有的体育媒体商业模式。虽然大型体育项目似乎正在应对数字化颠覆,但小型体育项目面临的挑战似乎要大得多。因此...
更新日期:2023-06-02
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