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Elite athletes with disabilities marketability and branding strategies: professional agents’ perspectives
European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2023-05-16 , DOI: 10.1080/16184742.2023.2210598 Tiao Hu 1 , Nina Siegfried 2 , Minseok Cho 1 , Michael Cottingham 1
European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2023-05-16 , DOI: 10.1080/16184742.2023.2210598 Tiao Hu 1 , Nina Siegfried 2 , Minseok Cho 1 , Michael Cottingham 1
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The study aims to explore agents’ motives and strategies in presenting elite athletes with disabilities (EAwD).Utilising a phenomenological qualitative approach and guided by the Model of Athlete B...
中文翻译：
残疾精英运动员的市场营销和品牌战略：专业经纪人的观点
该研究旨在探讨代理人在展示残疾精英运动员 (EAwD) 方面的动机和策略。采用现象学定性方法并以运动员 B 模型为指导...
更新日期：2023-05-16
中文翻译：
残疾精英运动员的市场营销和品牌战略：专业经纪人的观点
该研究旨在探讨代理人在展示残疾精英运动员 (EAwD) 方面的动机和策略。采用现象学定性方法并以运动员 B 模型为指导...
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