How was former U.S. President Donald Trump’s rhetoric crafted to appeal to a public that cross-cut class, racial, and ethnic boundaries? Significant scholarship has addressed the prevalence of racism and xenophobia in Trump’s language; nevertheless Trump was able to build a broad political coalition despite this derogatory speech. This article examines the ways in which Trump leverages producerist discourse by using race as a modality to construct a moral argument about the worthiness of the figure of the ‘maker’—the entrepreneurial protagonist of his rhetoric. Using a discourse analytic framework, it highlights how Trump uses stance to indirectly racialize and gender the subjects of his talk. The aim of this article is twofold. First, furthering scholarship on racialization and colorblind racism, it offers a discourse-based method for analyzing how an explicitly racist and exclusionary discourse can be interpreted by audiences as an inclusive one. Second, building on scholarship on Trump’s rhetoric, it shows how racialized, gendered, and anti-Semitic language is part of a discursive formation that makes the neoliberal ideal of producerism appealing to an expanding political coalition—paradoxically because it is a moralizing discourse that names outsiders. By analyzing stance-taking within discourses of ressentiment, it is possible to understand how racialized and gendered ideologies and anti-Semitism work together to simultaneously include and exclude non-White audiences.

美国前总统唐纳德·特朗普的言论是如何精心设计的，以吸引跨越阶级、种族和民族界限的公众？大量学术研究已经解决了特朗普语言中普遍存在的种族主义和仇外心理问题；尽管如此，尽管发表了贬义言论，特朗普还是能够建立一个广泛的政治联盟。本文探讨了特朗普如何利用生产者话语，通过使用种族作为一种方式来构建关于“制造者”（他的言论中的企业家主角）形象的价值的道德论证。它使用话语分析框架，强调了特朗普如何利用立场间接将其演讲主题种族化和性别化。本文的目的是双重的。首先，它进一步推进了关于种族化和色盲种族主义的学术研究，提供了一种基于话语的方法，用于分析受众如何将明确的种族主义和排他性话语解释为包容性话语。其次，以特朗普言论为基础的学术研究表明，种族化、性别化和反犹太主义语言如何成为一种话语结构的一部分，这种话语结构使得生产主义的新自由主义理想吸引了一个不断扩大的政治联盟——矛盾的是，因为它是一种道德化的话语，外人。通过分析怨恨话语中的立场，可以理解种族化和性别化意识形态与反犹太主义如何共同作用，同时包容和排斥非白人受众。