Purpose

A small group of pioneering founders led the creation and early evolution of the service research field. Decades later, this article shares timeless service wisdom from ten of those pioneering founders.

Design/methodology/approach

Bowen and Fisk specified three criteria by which to identify a pioneering founder. In total, 11 founders met the criteria (Bateson, Berry, Bitner, Brown, Chase, Edvardsson, Grönroos, Gummesson, Parasuraman, Schneider and Zeithaml) and were invited to join Bowen and Fisk – founders that also met the criteria as coauthors. Ten founders then answered a set of questions regarding their careers as service scholars and the state of the field.

Findings

Insightful reflections were provided by each of the ten pioneering founders. In addition, based on their synthesis of the reflections, Bowen and Fisk developed nine wisdom themes for service researchers to consider and to possibly act upon.

Originality/value

The service research field is in its fifth decade. This article offers a unique way to learn directly from the pioneering founders about the still-relevant history of the field, the founders' lives and contributions as service scholars and the founders' hopes and concerns for the service research field.

中文翻译：

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向服务研究领域的先驱创始人学习

目的

一小群开创性的创始人领导了服务研究领域的创建和早期发展。几十年后，本文分享了十位开创性创始人的永恒服务智慧。

设计/方法/途径

Bowen 和 Fisk 指定了三个标准来识别开创性的创始人。总共有 11 位创始人符合标准（Bateson、Berry、Bitner、Brown、Chase、Edvardsson、Grönroos、Gummesson、Parasuraman、Schneider 和 Zeithaml）并被邀请加入 Bowen 和 Fisk——这些创始人也作为共同作者符合标准。然后，十位创始人回答了一系列关于他们作为服务学者的职业和该领域现状的问题。

发现

十位开创性创始人中的每一位都提供了富有洞察力的思考。此外，基于他们对反思的综合，Bowen 和 Fisk 开发了九个智慧主题供服务研究人员考虑并可能采取行动。

原创性/价值

服务研究领域已进入第五个十年。本文提供了一种独特的方式，可以直接从先驱创始人那里了解该领域仍然相关的历史、创始人作为服务学者的生活和贡献，以及创始人对服务研究领域的希望和关注。