Fifty years have passed since the Journal of Agricultural Economics published an article by Ruth Gasson on the goals and values of farmers in England. Gasson's research demonstrated the complexity of motives and, in particular, the importance farmers attached to the activities of farming (their intrinsic orientation), even among the operators of larger farms. Gasson's article has been widely cited as seminal by subsequent researchers on farmer behaviour. Governments have acknowledged the importance of understanding the motives of farm decision-makers when explaining their responses to economic and policy signals and designing schemes to shape farmers' behaviour. Brexit and the creation of national agricultural policies for each constituent UK country have highlighted the need for this better understanding, though precisely how this information can be used remains difficult. The continued dominance of an intrinsic orientation is particularly important for policies encouraging retirement and for the agri-environment. Gasson's legacy is also important in the quantification of goals and values to segment, and hence model, the heterogeneity of likely farmer responses to market and policy signals.

中文翻译：

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重新审视农民的目标和价值观：加森五十年

自《农业经济学杂志》发表露丝·加森 (Ruth Gasson) 发表的关于英国农民的目标和价值观的文章以来，五十年过去了。加森的研究证明了动机的复杂性，特别是农民对农业活动的重视（他们的内在取向），即使是大型农场的经营者也是如此。加森的文章被后来的农民行为研究人员广泛引用为开创性的。各国政府已经认识到，在解释农场决策者对经济和政策信号的反应以及设计塑造农民行为的计划时，了解农场决策者的动机非常重要。英国脱欧和为英国各组成国制定国家农业政策凸显了更好理解的必要性，尽管准确地如何使用这些信息仍然很困难。内在导向的持续主导地位对于鼓励退休的政策和农业环境尤为重要。加森的遗产在量化目标和价值方面也很重要，以细分农民对市场和政策信号的可能反应的异质性，从而建立模型。