Methodological developments are critical for driving theoretical advancements in international business (IB) due to the field's diversity regarding disciplinary, theoretical, and conceptual bases. We provide an accessible introduction to two methodological approaches—one related to design and one to analysis—that are currently underutilized in IB despite their great potential: (a) field and quasi experiments, and (b) text-based analysis. We describe each method and provide examples of how they can be used to make advancements in several IB domains and theories including internationalization process theory; ownership, location, internalization (OLI) paradigm; knowledge-based view of multinational enterprises; dynamic capability theory; and international entrepreneurship.

由于该领域在学科、理论和概念基础方面的多样性，方法论的发展对于推动国际商务 (IB) 的理论进步至关重要。我们提供了两种方法论方法的通俗易懂的介绍——一种与设计有关，另一种与分析有关——尽管它们具有巨大的潜力，但目前在 IB 中未得到充分利用：(a) 实地和准实验，以及 (b) 基于文本的分析。我们描述了每种方法，并提供了如何使用它们在多个 IB 领域和理论（包括国际化过程理论）中取得进步的示例；所有权、位置、内部化 (OLI) 范式；基于知识的跨国企业观；动态能力理论；和国际创业。