Digitalization allows new entrants to enter and transform industries with new technologies or business models. Often, these new entrants introduce digital platforms that modify prevalent value creation and capture mechanisms to allow them to take on powerful keystone positions. While prior research has mostly analysed the organizational consequences for firms, we follow a growing field of interest studying the effects of digital platforms on business ecosystems and explore when and how platformization of a business ecosystem occurs. Our study of the platformization of the Dutch music industry from the 1990s to 2016 makes two contributions. First, we identify two mechanisms that drive the platformization of business ecosystems: digital transaction platforms reconfigure value capture as well as value creation, and translators – a new actor-type proficient in digital technologies – emerge that help incumbent keystone actors translate physical products into digital offerings. Second, we theorize this process as business ecosystem envelopment; a viable strategy for digital transaction platforms to absorb a traditional business ecosystem's focal offering without taking over its functionality.

数字化允许新进入者利用新技术或商业模式进入并改造行业。通常，这些新进入者会引入数字平台，改变普遍的价值创造和获取机制，使他们能够占据强大的基石地位。虽然之前的研究主要分析了企业的组织后果，但我们关注越来越多的兴趣领域，研究数字平台对商业生态系统的影响，并探讨商业生态系统的平台化何时以及如何发生。我们对 20 世纪 90 年代至 2016 年荷兰音乐产业平台化的研究做出了两项贡献。首先，我们确定了推动商业生态系统平台化的两种机制：数字交易平台重新配置价值捕获和价值创造，翻译员——一种精通数字技术的新参与者类型——出现，帮助现有的关键参与者将实体产品转化为数字产品。其次，我们将这个过程理论化为商业生态系统包围；数字交易平台吸收传统商业生态系统的核心产品而不接管其功能的可行策略。