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EXPRESS: The Negative and Positive Consequences of Placing Products Next to Promoted Products
Journal of Marketing ( IF 11.5 ) Pub Date : 2023-04-12 , DOI: 10.1177/00222429231172111 Christina Kan , Yan (Lucy) Liu , Donald R. Lichtenstein , Chris Janiszewski
Journal of Marketing ( IF 11.5 ) Pub Date : 2023-04-12 , DOI: 10.1177/00222429231172111 Christina Kan , Yan (Lucy) Liu , Donald R. Lichtenstein , Chris Janiszewski
This research investigates how a price promotion on a fast-moving consumer good influences the sales of substitute products in a retail shelf/online display. An analysis of supermarket yogurt data ...
中文翻译：
EXPRESS：将产品放在促销产品旁边的消极和积极后果
本研究调查快速消费品的价格促销如何影响零售货架/在线展示中替代产品的销售。超市酸奶数据分析...
更新日期：2023-04-13
中文翻译：
EXPRESS：将产品放在促销产品旁边的消极和积极后果
本研究调查快速消费品的价格促销如何影响零售货架/在线展示中替代产品的销售。超市酸奶数据分析...
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