Given the high failure rates of brand extensions, insights into the drivers of brand extension success are critical for marketing practitioners and scholars. Prior research has inferred that parent...

中文翻译：

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EXPRESS：品牌延伸成功的元分析：母品牌资产和延伸契合度的影响

鉴于品牌延伸的高失败率，洞察品牌延伸成功的驱动因素对于营销从业者和学者来说至关重要。先前的研究推断，父母...