School-choice programs may increase schools' incentives for marketing rather than improving their educational offering. This article systematically reviews the literature on the marketing activitie...

中文翻译：

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市场营销和择校：系统的文献回顾

择校计划可能会增加学校的营销动机，而不是改善他们的教育服务。本文系统地回顾了有关营销活动的文献...