For decades, the theory of cultural proximity, which states that audiences prefer culturally proximal content (Straubhaar, 1991), has remained a major framework to explain audience preferences. We show how transnational media flows have challenged its contemporary applicability. To probe this, we focus on a recent, intriguing, and still understudied development: the success of Turkish television dramas (dizi) in Latin America, the land where the telenovela was born. Drawing from 25 interviews conducted in 2018 and 2019 in Argentina, we develop the notion of “entangled proximities” to explain different viewership positionalities. Moreover, we show that audiences adopt a “resigned agency”: they experience pleasure while recognizing the role of market forces. Finally, we build on the cultural proximity theory by arguing that these contemporary audiences are instead driven by a desired proximity with both the past genre of the telenovela and with the past society depicted in it.

中文翻译：

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在阿根廷看土耳其电视剧：全球媒体流动中纠缠不清的距离和​​辞职的机构

几十年来，文化接近理论指出观众更喜欢文化上接近的内容（Straubhaar，1991），一直是解释观众偏好的主要框架。我们展示了跨国媒体流动如何挑战其当代适用性。为探究这一点，我们关注最近的一个有趣且仍未得到充分研究的发展：土耳其电视剧 (dizi) 在拉丁美洲的成功，拉丁美洲是电视剧的诞生地。根据 2018 年和 2019 年在阿根廷进行的 25 次采访，我们提出了“纠缠接近”的概念来解释不同的收视率。此外，我们表明观众采用了一种“辞职代理”：他们在认识到市场力量的作用的同时体验快乐。最后，