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EXPRESS: Creating Effective Marketing Messages Through Moderately Surprising Syntax
Journal of Marketing ( IF 11.5 ) Pub Date : 2023-01-13 , DOI: 10.1177/00222429231153582
A. Selin Atalay , Siham El Kihal , Florian Ellsaesser

Language is critical to the effectiveness of marketing messages. Achieving a desired outcome requires arranging words to formulate a message (i.e., syntax), but this task is not trivial. Here, we s...

中文翻译:

EXPRESS:通过适度令人惊讶的语法创建有效的营销信息

语言对于营销信息的有效性至关重要。实现预期的结果需要安排单词以形成消息(即语法),但这项任务并非微不足道。在这里,我们...
更新日期:2023-01-16
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