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EXPRESS: What Holds Attention? Linguistic Drivers of Engagement
Journal of Marketing ( IF 11.5 ) Pub Date : 2023-01-10 , DOI: 10.1177/00222429231152880
Jonah Berger , Wendy W. Moe , David A. Schweidel

From advertisers and marketers to salespeople and leaders, everyone wants to hold attention. They want to make ads, pitches, presentations, and content that captivates audiences and keeps them enga...

中文翻译:

快报:什么值得关注?参与的语言驱动因素

从广告商和营销人员到销售人员和领导者,每个人都希望获得关注。他们希望制作能够吸引观众并让他们参与其中的广告、宣传、演示和内容。
更新日期:2023-01-13
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