This research explores how marketers can best persuade consumers to act in a collective goal context such as donation campaigns and signing a petition. We examine whether consumers respond differen...

中文翻译：

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表达：给我事实或让我感觉：如何有效地说服消费者为集体目标采取行动

这项研究探讨了营销人员如何才能最好地说服消费者在集体目标背景下采取行动，例如捐赠活动和签署请愿书。我们检查消费者是否反应不同......