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EXPRESS: A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category
Journal of Marketing ( IF 11.5 ) Pub Date : 2023-01-07 , DOI: 10.1177/00222429231152181 Kristopher O. Keller , Jonne Y. Guyt
Journal of Marketing ( IF 11.5 ) Pub Date : 2023-01-07 , DOI: 10.1177/00222429231152181 Kristopher O. Keller , Jonne Y. Guyt
Increased consumer demand for healthier product options and looming regulation have prompted many consumer goods brands to adjust the amount of sugar content in their product lines, including addin...
中文翻译:
快报:糖的战争?减少苏打水类别中含糖量和包装尺寸的影响
消费者对更健康产品选择的需求增加以及即将到来的监管促使许多消费品品牌调整其产品线中的含糖量,包括添加……
更新日期:2023-01-09
中文翻译:
快报:糖的战争?减少苏打水类别中含糖量和包装尺寸的影响
消费者对更健康产品选择的需求增加以及即将到来的监管促使许多消费品品牌调整其产品线中的含糖量,包括添加……