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EXPRESS: The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-12-30 , DOI: 10.1177/00222429221151058 Tae Jung Yoon , TI Tongil Kim
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-12-30 , DOI: 10.1177/00222429221151058 Tae Jung Yoon , TI Tongil Kim
Hospital advertising has grown more than five-fold in the last two decades. However, hospital advertising has been understudied, unlike detailing and advertising for prescription drugs. This study ...
中文翻译:
快报:广告在高科技医疗程序中的作用:来自机器人手术的证据
在过去的二十年里,医院广告增长了五倍多。然而,与处方药的详细说明和广告不同,医院广告尚未得到充分研究。这项研究 ...
更新日期:2023-01-03
中文翻译:
快报:广告在高科技医疗程序中的作用:来自机器人手术的证据
在过去的二十年里,医院广告增长了五倍多。然而,与处方药的详细说明和广告不同,医院广告尚未得到充分研究。这项研究 ...