当前位置: X-MOL 学术Journal of Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
EXPRESS: The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-12-30 , DOI: 10.1177/00222429221151058
Tae Jung Yoon , TI Tongil Kim

Hospital advertising has grown more than five-fold in the last two decades. However, hospital advertising has been understudied, unlike detailing and advertising for prescription drugs. This study ...

中文翻译:

快报:广告在高科技医疗程序中的作用:来自机器人手术的证据

在过去的二十年里,医院广告增长了五倍多。然而,与处方药的详细说明和广告不同,医院广告尚未得到充分研究。这项研究 ...
更新日期:2023-01-03
down
wechat
bug