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EXPRESS: A Theory of Product-Form Strategy: When to Market Know-how, Components, or Systems?
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-12-23 , DOI: 10.1177/00222429221149437 Kellilynn M. Frias , Mrinal Ghosh , Narayan Janakiraman , Dale F. Duhan , Robert F. Lusch
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-12-23 , DOI: 10.1177/00222429221149437 Kellilynn M. Frias , Mrinal Ghosh , Narayan Janakiraman , Dale F. Duhan , Robert F. Lusch
Commercializing technological innovations is a strategic goal in entrepreneurial ventures and established firms. One fundamental decision that remains understudied in this context is the form in wh...
中文翻译:
EXPRESS:产品形式战略理论:何时将专有技术、组件或系统推向市场?
将技术创新商业化是创业企业和老牌公司的战略目标。在这种情况下仍未得到充分研究的一个基本决定是……的形式。
更新日期:2022-12-23
中文翻译:
EXPRESS:产品形式战略理论:何时将专有技术、组件或系统推向市场?
将技术创新商业化是创业企业和老牌公司的战略目标。在这种情况下仍未得到充分研究的一个基本决定是……的形式。