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EXPRESS: Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-12-23 , DOI: 10.1177/00222429221148969
Emilie Esterzon , Aurélie Lemmens , Bram Van den Bergh

This research investigates whether charities can enhance fundraising effectiveness by increasing donors’ sense of agency. This article introduces two strategies that allow donors to target individu...

中文翻译:

EXPRESS:加强捐助机构以改善慈善捐赠:策略和异质性

本研究调查慈善机构是否可以通过提高捐助者的代理意识来提高筹款效率。本文介绍了两种策略,使捐助者可以针对个人...
更新日期:2022-12-23
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