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Bouncing Back: Unpacking the Influence of Sport Media on Consumer Resilience
Journal of Sport Management ( IF 3.5 ) Pub Date : 2022-08-05 , DOI: 10.1123/jsm.2021-0309
Changwook Kim 1 , Jinwon Kim 2 , Jeoung Hak Lee 3 , Yuhei Inoue 4
Affiliation  

This study aims to empirically investigate how sport media consumption influences the relationships among the spatially explicit risks of COVID-19, resilience, and positive and negative affect, considering social class. To achieve this, we employed an integrated approach using spatial and aspatial analyses. The findings indicated that the negative effects of the spatially explicit risks of COVID-19 on resilience are mitigated by sport media consumption. In turn, an increased level of resilience enhances positive affect and reduces negative affect. Moreover, consumers in the upper class showed a more pronounced resilience process through sport media consumption than those in the lower class. This study contributes to the knowledge regarding the sport−resilience association by identifying the moderating effect of sport media consumption within social classes and addressing the spatially explicit risks of COVID-19. The present findings provide a basis for sport-based resilience strategies in times of adversity.



中文翻译:

反弹:揭开体育媒体对消费者韧性的影响

本研究旨在实证研究考虑到社会阶层,体育媒体消费如何影响 COVID-19 的空间显性风险、弹性以及积极和消极影响之间的关系。为实现这一目标,我们采用了一种使用空间和非空间分析的综合方法。研究结果表明,体育媒体消费减轻了 COVID-19 的空间明确风险对恢复力的负面影响。反过来,弹性水平的提高会增强积极影响并减少消极影响。此外,与下层消费者相比,上层消费者通过体育媒体消费表现出更明显的弹性过程。本研究通过确定体育媒体消费在社会阶层中的调节作用并解决 COVID-19 的空间显性风险,有助于了解有关运动-复原力协会的知识。目前的研究结果为逆境中基于运动的复原力策略提供了基础。

更新日期:2022-08-05
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