Tourism is one of the fastest-growing economic sectors. This has piqued increasing interest in the evaluation of the performance of the sector. This paper joins this line of research by providing a potential framework for measuring efficiency in the context of a country such as Spain, where sun-and-sand tourism, usually associated with mass tourism, predominates. Tourist areas located on the coast provide the units of reference. Data Envelopment Analysis (DEA) is applied to determine the efficiency score and a Tobit-type model is employed to analyse the factors that determine efficiency. The results show that the impact of mass tourism on labour efficiency is geographically unequal, with the most efficient of the tourist areas located on the peninsular archipelagos. The analysis of the contribution of each input to the efficiency score reveals the pre-eminent role of tourism infrastructure as a lure for sun-and-sand tourism.

旅游业是增长最快的经济部门之一。这激起了人们对该行业绩效评估的日益浓厚的兴趣。本文加入了这一研究领域，提供了一个潜在的框架，用于衡量西班牙等国家的效率，在西班牙，阳光和沙滩旅游（通常与大众旅游相关）占主导地位。位于海岸的旅游区提供参考单位。应用数据包络分析（DEA）来确定效率得分，并采用Tobit型模型来分析决定效率的因素。结果表明，大众旅游对劳动效率的影响在地理上是不平等的，效率最高的旅游区位于半岛群岛。对每种投入对效率得分的贡献的分析揭示了旅游基础设施作为阳光沙滩旅游吸引力的卓越作用。