ABSTRACT

While the work realm moves toward digital environments, the antecedents of knowledge worker digital creativity remain poorly understood. This study investigated the digital work environment as a sociotechnical environment and contextual enhancer of knowledge worker digital creativity. We proposed a research model that links perceived organizational support, sense of virtual community and digital creativity. Furthermore, we proposed an indirect moderation model suggesting that the relationship between organizational support and digital creativity is moderated by the sense of virtual community that, in turn, is facilitated by technology ease of use. We tested the model with data collected from platform knowledge workers (N = 159) using partial least squares structural equation modelling (PLS-SEM). The results indicate that organizational support positively relates to digital creativity, and that the sense of virtual community moderates the effect of organizational support for digital creativity, whereas technology ease of use facilitates a sense of virtual community.

摘要

当工作领域转向数字环境时，知识工作者数字创造力的前因仍然知之甚少。本研究将数字工作环境作为社会技术环境和知识工作者数字创造力的情境增强剂进行了调查。我们提出了一个将感知到的组织支持、虚拟社区感和数字创造力联系起来的研究模型。此外，我们提出了一个间接调节模型，表明组织支持与数字创造力之间的关系受虚拟社区感的调节，而虚拟社区感又因技术易用性而得到促进。我们使用从平台知识工作者收集的数据测试模型（N = 159) 使用偏最小二乘结构方程建模 (PLS-SEM)。结果表明，组织支持与数字创造力正相关，虚拟社区感调节组织支持对数字创造力的影响，而技术易用性促进虚拟社区感。