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EXPRESS: Secondary Selling: Beyond the Salesperson-Customer Dyad
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-10-28 , DOI: 10.1177/00222429221138302
Molly R. Burchett , Brian Murtha , Ajay K. Kohli

A study involving unobtrusive observations of salespeople’s behaviors in sales settings surfaces a novel insight—that a salesperson’s selling effectiveness with a customer may be enhanced by the wa...

中文翻译:

EXPRESS:二次销售:超越销售员-客户二元组

一项涉及对销售人员在销售环境中的行为进行不引人注目的观察的研究提出了一个新的见解——销售人员与客户的销售效率可能会因 ...
更新日期:2022-10-28
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