This paper contributes to debates on the growing appeal of right-wing populism by combining a focus on visuality, narratives, and emotions. We argue that right-wing populists’ claims extend to establishing alternative emotion norms that collectivize feelings and their expression, and are conveyed in visual narratives. The emotional range covered by these norms transcends emotions usually associated with right-wing populism such as fear or humiliation. By employing seemingly inoffensive modes of presentation, emotional responses including indignation, compassion, and schadenfreude can be used as narrative bait for hitherto uninterested audiences. Following from that, emotion norms, such as exclusive forms of sympathy and humor, can be established. We illustrate our argument in three short case studies from Austria, France, and Italy. The conceptual and methodological insights are particularly relevant for those interested in the power of emotions, different modes of visual storytelling in world politics, and the performative effects of right-wing populist practices and narratives in politics.

中文翻译：

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感觉不错。右翼民粹主义叙事中的视觉和情感规范

本文通过结合对视觉、叙事和情感的关注，为关于右翼民粹主义日益增长的吸引力的辩论做出了贡献。我们认为，右翼民粹主义者的主张延伸到建立替代情感规范，这些规范将情感及其表达集体化，并在视觉叙事中传达。这些规范所涵盖的情感范围超越了通常与右翼民粹主义相关的情感，例如恐惧或羞辱。通过采用看似无害的表达方式，包括愤慨、同情和幸灾乐祸在内的情绪反应可以用作迄今为止不感兴趣的观众的叙事诱饵。在此之后，可以建立情感规范，例如独特的同情和幽默形式。我们通过来自奥地利、法国和意大利的三个简短案例研究来说明我们的论点。