Employer Value Propositions for Different Target Groups and Organizational Types in the Public Sector: Theory and Evidence From Field Experiments,Review of Public Personnel Administration

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Employer Value Propositions for Different Target Groups and Organizational Types in the Public Sector: Theory and Evidence From Field Experiments
Review of Public Personnel Administration ( IF 4.2 ) Pub Date : 2022-08-30 , DOI: 10.1177/0734371x221121050
Florian Keppeler ₁ , Ulf Papenfuß ₂

Affiliation

Public employers struggle with recruiting talents and labor market competition. Research on the understudied topic of employer branding can help address this challenge. This study presents five lar...

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