This issue marks the final of our special volume commemorating the centenary of the BBC. It takes as its theme the ‘BBC in the World’, drawing on one of the institution’s five public purposes as laid out in its charter: ‘to reflect the United Kingdom, its culture and values to the world’ (BBC, 2022). From an early stage in the BBC’s development, it has understood itself in global terms: by defining itself in comparison or contrast to other national broadcasters (Hilmes, 2011); by assuming for itself an ambassadorial role via ‘cultural diplomacy’, especially among the British ‘commonwealth’ (Potter, 2012); by adopting practices of international programme trading (Moran, 2013; Steemers, 2004) and transnational co-production (Hilmes et al., 2019; Weissmann, 2012); or by creating a meaningful and highly respected global brand (Johnson, 2012; Richards, 2013). Although its raison d’etre may be to operate as a national public service broadcaster, the BBC’s reach, significance and influence extends well beyond the shores of the UK.

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社论

本期是我们纪念 BBC 成立一百周年的特刊的最后一期。它以“世界上的 BBC”为主题，借鉴了其章程中规定的该机构的五个公共目的之一：“向世界反映英国及其文化和价值观”（BBC，2022 年）。从 BBC 发展的早期阶段开始，它就从全球角度理解自己：通过与其他国家广播公司进行比较或对比来定义自己（Hilmes，2011 年）；通过“文化外交”为自己承担大使角色，尤其是在英国“英联邦”中（Potter，2012 年）；通过采用国际程序交易（Moran，2013 年；Steemers，2004 年）和跨国合作制作（Hilmes 等人，2019 年；Weissmann，2012 年）的做法；或者通过创建一个有意义且备受推崇的全球品牌（Johnson，2012；Richards，2013）。虽然它的存在的理由可能是作为一家国家公共服务广播公司运营，但 BBC 的影响力、重要性和影响力远远超出了英国的海岸。