Online platforms aggregating brands, such as Amazon and Alibaba's Tmall, have emerged as powerful intermediaries for brands. Although these platforms offer unprecedented access to consumers, the pl...

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一方与第三方平台的难题：品牌如何才能蓬勃发展？

亚马逊和阿里巴巴的天猫等品牌聚合在线平台已成为品牌的强大中介。尽管这些平台为消费者提供了前所未有的访问权限，但...