In the early twentieth century, the Bata company became one of the largest shoe manufacturers in the world, and an emblematic icon of family capitalism. This paper presents an overview of the social welfare system developed by the firm, first in its hometown of Zlín (Moravia) and then in more than thirty company towns founded in Czechoslovakia, Europe, and other continents from the 1920s to the 1950s. It shows how the initial model provided by the city of Zlín took different forms after being exported to other settlements, and aims to identify the causes of this divergence. Following a transnational perspective, this research contributes to a better understanding of how policies, models, and practices transferred around the world by multinational companies can be reshaped according to national and local contexts.

二十世纪初，巴塔公司成为世界上最大的制鞋商之一，也是家族资本主义的象征。本文概述了该公司开发的社会福利体系，首先是在其家乡兹林（摩拉维亚），然后是 1920 年代至 1950 年代在捷克斯洛伐克、欧洲和其他大陆建立的 30 多个公司城镇。它展示了兹林市提供的初始模型在输出到其他定居点后如何呈现不同的形式，并旨在找出造成这种差异的原因。从跨国的角度来看，这项研究有助于更好地理解跨国公司在世界范围内转移的政策、模式和实践如何根据国家和当地的情况进行重塑。