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Caffeine’s Effects on Consumer Spending
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-09-26 , DOI: 10.1177/00222429221109247
Dipayan Biswas , Patrick Hartmann , Martin Eisend , Courtney Szocs , Bruna Jochims , Vanessa Apaolaza , Erik Hermann , Cristina M. López , Adilson Borges

Caffeine is the world's most popular stimulant and is consumed daily by a significant portion of the world's population through coffee, tea, soda, and energy drinks. Consumers often shop online and...

中文翻译:

咖啡因对消费者支出的影响

咖啡因是世界上最受欢迎的兴奋剂,世界上很大一部分人口每天通过咖啡、茶、苏打水和能量饮料消费。消费者经常在网上购物...
更新日期:2022-09-27
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