Purpose Customer's experiential value is influenced by external as well as internal factors. This study was an effort to explore the impacts of two relevant internal factors (lifestyle and involvement) and one important external factor (atmospherics) on experiential value. Further, it investigates the influence of experiential value on two pertinent outcomes (customer satisfaction and positive word of mouth). Design/methodology/approach A survey-based questionnaire was used to collect the data (n = 354) from fashion retail shoppers in NCR region in India and was analysed using structural equation modelling. Findings The results revealed that positive influence of atmospherics, involvement and lifestyle on experiential value dimensions. Subsequently, the study showed experiential value influences customer satisfaction, which further leads to positive word of mouth. Research limitations/implications The study was carried out in fashion retail stores in National Capital Region in India. Therefore, further investigation is required for generalising the results. Theoretical and managerial contributions of the study are further discussed in the paper. Originality/value Arguably, this paper is an initial attempt to explore the antecedents and consequences of experiential value in the context of fashion retailing.

中文翻译：

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时尚零售体验价值的前因和后果：对印度消费者的研究

目的 客户的体验价值受外部因素和内部因素的影响。本研究旨在探索两个相关的内部因素（生活方式和参与）和一个重要的外部因素（大气）对体验价值的影响。此外，它调查了体验价值对两个相关结果（客户满意度和积极的口碑）的影响。设计/方法/方法 使用基于调查的问卷从印度 NCR 地区的时尚零售购物者那里收集数据 (n = 354)，并使用结构方程模型进行分析。结果 结果表明，氛围、参与和生活方式对体验价值维度有积极影响。随后，研究表明，体验价值会影响客户满意度，从而进一步产生积极的口碑。研究局限/影响 本研究在印度国家首都地区的时装零售店进行。因此，需要进一步研究以推广结果。本文进一步讨论了该研究的理论和管理贡献。原创性/价值 可以说，本文是探索时尚零售背景下体验价值的前因和后果的初步尝试。研究局限/影响 本研究在印度国家首都地区的时装零售店进行。因此，需要进一步研究以推广结果。本文进一步讨论了该研究的理论和管理贡献。原创性/价值 可以说，本文是探索时尚零售背景下体验价值的前因和后果的初步尝试。研究局限/影响 本研究在印度国家首都地区的时装零售店进行。因此，需要进一步研究以推广结果。本文进一步讨论了该研究的理论和管理贡献。原创性/价值 可以说，本文是探索时尚零售背景下体验价值的前因和后果的初步尝试。