ABSTRACT

Innovation is made of different tasks from strategic positioning to the first phases of production. One of the main activities is the generation of ideas through different creativity phases. These creativity activities are carried out in numerous conditions and with different tools having more or less context and interactions. This study focuses on the influence of different non-relevant stimuli composing our environment on cognitive load and creativity. This experiment consists of two creativity tasks which consisted in providing answers to a given question using the visuo-spatial and audio-verbal area, with three stimulus appearance conditions: without, continuous, discontinuous. For the visuo-spatial task, participants have to illustrate their answers using an immersive drawing software. For the audio-verbal task, participants have to answer a question with a simple text editor software. Regarding the drawing task, results indicate that the discontinuous stimulus had decreased the number of ideas per participant. For the writing task, the stimulus had increased the intrinsic and extraneous cognitive load. This study reveals our creativity is under the influence of the different elements of our environment, the tool used and the task.

摘要

从战略定位到生产的第一阶段，创新由不同的任务组成。主要活动之一是通过不同的创造力阶段产生想法。这些创造性活动是在多种条件下进行的，并且使用具有或多或少的上下文和交互的不同工具。这项研究的重点是构成我们环境的不同非相关刺激对认知负荷和创造力的影响。该实验包括两个创造性任务，包括使用视觉空间和听觉语言区域为给定问题提供答案，并具有三种刺激外观条件：无、连续、不连续。对于视觉空间任务，参与者必须使用沉浸式绘图软件来说明他们的答案。对于音频-语言任务，参与者必须使用简单的文本编辑器软件回答问题。关于绘图任务，结果表明不连续的刺激减少了每个参与者的想法数量。对于写作任务，刺激增加了内在和外在的认知负荷。这项研究表明，我们的创造力受到环境、使用的工具和任务的不同元素的影响。