Electricity generation through photovoltaic technology is promising worldwide. The agent responsible for developing the PV system market is the installer company. The installer designs and installs PV systems for customers, and it is regularly the intermediate diffuser for this technology. In some countries, the installers are considered new and inexperienced companies. In other countries, installing PV systems is already widespread, and many companies compete to sell. In the scenario of low diffusion and high competitiveness, companies must reflect on their competitive position and attempt to maximize their profits in sales of PV systems. This article aims to identify photovoltaic energy installers' competitive factors and model them for companies' strategic monitoring. We selected 39 factors in a systematic literature review, discussing and organizing them in a strategic model, the Balanced Scorecard (BSC). We define cause-effect relationships between the factors' dimensions and develop a strategic objective for each factor. Strategic objectives that the installer company should achieve in order to increase its competitiveness. Finally, we developed suggestions from Key Performance Indicators (KPI) to quantify competitive factors. Thus, the BSC model and KPIs contribute to reflection and learning by installers companies. The installer can provide consistent improvement in their competitiveness and diffusion of PV systems by studying this BSC model.

通过光伏技术发电在世界范围内很有前景。负责开发光伏系统市场的代理商是安装公司。安装人员为客户设计和安装光伏系统，并且通常是该技术的中间扩散器。在一些国家，安装人员被认为是新的和缺乏经验的公司。在其他国家，安装光伏系统已经很普遍，许多公司竞相出售。在低扩散、高竞争力的情况下，企业必须反思自己的竞争地位，努力在光伏系统销售中实现利润最大化。本文旨在确定光伏能源安装商的竞争因素，并将其建模用于公司的战略监控。我们在系统文献回顾中选择了 39 个因素，在战略模型中讨论和组织它们，即平衡计分卡 (BSC)。我们定义了因素维度之间的因果关系，并为每个因素制定了战略目标。安装公司为提高竞争力而应实现的战略目标。最后，我们从关键绩效指标 (KPI) 中提出了量化竞争因素的建议。因此，BSC 模型和 KPI 有助于安装公司的反思和学习。通过研究此 BSC 模型，安装人员可以持续提高光伏系统的竞争力和扩散。安装公司为提高竞争力而应实现的战略目标。最后，我们从关键绩效指标 (KPI) 中提出了量化竞争因素的建议。因此，BSC 模型和 KPI 有助于安装公司的反思和学习。通过研究此 BSC 模型，安装人员可以持续提高光伏系统的竞争力和扩散。安装公司为提高竞争力而应实现的战略目标。最后，我们从关键绩效指标 (KPI) 中提出了量化竞争因素的建议。因此，BSC 模型和 KPI 有助于安装公司的反思和学习。通过研究此 BSC 模型，安装人员可以持续提高光伏系统的竞争力和扩散。