Public recognition is frequently used to motivate desirable behavior, yet its welfare effects—such as costs of shame or gains from pride— are rarely measured. We develop a portable empirical methodology for measuring and monetizing social image utility, and we deploy it in experiments on exercise and charitable behavior. In all experiments, public recognition motivates desirable behavior but creates highly unequal image payoffs. High-performing individuals enjoy significant utility gains, while low-performing individuals incur significant utility losses. We estimate structural models of social signaling, and we use the models to explore the social efficiency of public recognition policies. (JEL C93, D64, D82, D91)

中文翻译：

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衡量羞耻和骄傲的福利效应

公众认可经常被用来激励理想的行为，但它的福利效应——例如羞耻的成本或骄傲的收益——很少被衡量。我们开发了一种可移植的经验方法来衡量和货币化社会形象效用，并将其部署在锻炼和慈善行为的实验中。在所有实验中，公众认可会激发理想的行为，但会产生高度不平等的形象回报。高绩效的个人享有显着的效用收益，而低绩效的个人则会遭受巨大的效用损失。我们估计了社会信号的结构模型，并使用这些模型来探索公共认可政策的社会效率。(JEL C93, D64, D82, D91)