In business and management research, studies on the bandwagon effect are growing while remaining dispersed and multi-faceted. Against this backdrop, researchers in the field of business and management face challenges in contributing to and further advancing the state-of-the-art in a direction that is helpful to academicians and practitioners. The primary intent of this study is to epistemologically review the state of literature on bandwagon effect using a systematic literature review. The study further seeks to develop a future research agenda by analyzing the theoretical evolution, the methodological patterns, and the interrelationships of constructs within different contexts in the extant literature. Publication trends, the dissemination of articles in journals, theoretical background, methodological patterns, examination of constructs, and contexts employed in the study of the bandwagon effect from 1970 to 2021 have been meticulously identified and analyzed. Researchers, management thinkers, and practitioners of consumer psychology and behavioral research can benefit from the specific evidence on the bandwagon effect.

在商业和管理研究中，对潮流效应的研究正在增长，同时保持分散和多面性。在这种背景下，商业和管理领域的研究人员面临着在有助于院士和从业者的方向上促进和进一步推进最先进技术的挑战。本研究的主要目的是使用系统的文献回顾从认识论上回顾关于潮流效应的文献状况。该研究通过分析现有文献中不同背景下的理论演变、方法模式和结构的相互关系，进一步寻求制定未来的研究议程。出版趋势、期刊文章的传播、理论背景、方法模式、结构检查、1970 年至 2021 年的潮流效应研究中所采用的背景和背景都经过了细致的识别和分析。消费者心理学和行为研究的研究人员、管理思想家和从业者可以从关于潮流效应的具体证据中受益。