The paper explores the emergence of organizational scandals on social media, and how the communicative dynamics of such scandals evolve as a social drama. I propose that when whistleblowers utilize information technologies to expose evidence of organizational misconduct, they, and their audiences, engage in meta- organizational discourse: The reflexive – immediate and durational – interactions through which organizational stakeholders instigate organizational scandals on social media, negotiate the normative boundaries of whistleblowing, and (de)legitimize the act of disclosing managerial transgressions online. I examine an organizational scandal embedded in the recent wave of workers’ unionization struggles in Israel in which whistleblowers performed the role of investigative journalists by posting a video on YouTube exposing a senior manager trying to dissuade workers from joining the union. Following that, on workers’ unionization Facebook pages, union supporters and opponents vigorously deliberated the intentions and consequences of publicly shaming their manager and damaging the reputation of their company. Analyzing workers’ discourse suggests that participants from both sides experienced the scandal as something that affected all company employees. They acknowledged the high visibility of their social drama and recognized the potential impact of whistleblowing online across organizational spatial and temporal boundaries.

该论文探讨了社交媒体上组织丑闻的出现，以及此类丑闻的传播动态如何演变为社会剧。我建议，当举报人利用信息技术揭露组织不当行为的证据时，他们和他们的听众会参与元组织话语：组织利益相关者通过其在社交媒体上煽动组织丑闻，协商举报的规范边界，以及（取消）在线披露管理违规行为的合法性的反射性 - 即时和持续 - 互动。我研究了以色列最近一波工人工会斗争中嵌入的组织丑闻，其中举报人通过在 YouTube 上发布一段视频来扮演调查记者的角色，揭露一名高级经理试图劝阻工人加入工会。随后，在工人工会的 Facebook 页面上，工会的支持者和反对者激烈地讨论了公开羞辱他们的经理和损害公司声誉的意图和后果。分析工人的话语表明，双方的参与者都将丑闻视为影响所有公司员工的事情。他们承认他们的社交剧具有很高的知名度，并认识到在线举报跨越组织空间和时间界限的潜在影响。