Research shows that perceived authenticity conveys value in many disparate domains. The analytical attention of this research focuses on producers of products and services, identifying which actions and structures the typical individual associates with authenticity. Far less is known about how individuals and audiences differ in their interest, receptiveness and response to potentially authentic entities and services. Even less is known about how regulators, certifiers, critics and other third parties play a role in the social construction of authenticity. Yet the perception and valuation of a product or service as authentic rests largely with heterogeneous audiences and interpretive third parties. Accordingly, in this chapter, we review and develop theory and empirical research about how targeted entities (producers, persons, products, services), audiences and third parties combine to produce authenticity. For targets, we examine the range of actions and structures of various entities that have been empirically associated with authenticity. For audiences, we explore variations in interests in authenticity based on domain engagement, cosmopolitanism, and cross-cultural differences. For third parties, we consider the roles of other audience members, certifiers and regulators. Finally, we conceptualize a co-evolutionary process whereby targets, audiences and third parties combine to generate social pockets where authenticity is recognized and highly valued.

研究表明，感知的真实性在许多不同的领域传达了价值。本研究的分析重点是产品和服务的生产者，确定典型个人与真实性相关的行为和结构。对于个人和受众在兴趣、接受程度和对潜在真实实体和服务的反应方面有何不同，我们知之甚少。对于监管者、认证者、批评者和其他第三方如何在真实性的社会建构中发挥作用，人们知之甚少。然而，对产品或服务是否真实的感知和评价主要取决于不同的受众和解释性第三方。因此，在本章中，我们回顾和发展关于目标实体（生产者、个人、产品、服务）如何，观众和第三方结合起来产生真实性。对于目标，我们检查了在经验上与真实性相关的各种实体的行动范围和结构。对于观众，我们根据领域参与、世界主义和跨文化差异探索对真实性的兴趣变化。对于第三方，我们会考虑其他受众成员、认证机构和监管机构的角色。最后，我们概念化了一个共同进化的过程，目标、受众和第三方结合起来产生社会口袋，其中真实性得到认可和高度重视。我们根据领域参与、世界主义和跨文化差异探索对真实性的兴趣变化。对于第三方，我们会考虑其他受众成员、认证机构和监管机构的角色。最后，我们概念化了一个共同进化的过程，目标、受众和第三方结合起来产生社会口袋，其中真实性得到认可和高度重视。我们根据领域参与、世界主义和跨文化差异探索对真实性的兴趣变化。对于第三方，我们会考虑其他受众成员、认证机构和监管机构的角色。最后，我们概念化了一个共同进化的过程，目标、受众和第三方结合起来产生社会口袋，其中真实性得到认可和高度重视。