This article develops a two-part theoretical framework synthesizing the socioemotional wealth (SEW) perspective with image theory to explain the ways in which family decision makers screen and potentially adopt habitual new venture opportunities. The model theorizes that opportunities are initially screened according to their ability to preserve SEW and fit with the family’s value images and subsequently explains how SEW willingness interacts with the family entrepreneur’s trajectory and strategic images to predict whether the venture will be pursued as a serial or portfolio opportunity. Theoretical implications and directions for future research are also discussed.

本文开发了一个由两部分组成的理论框架，将社会情感财富 (SEW) 视角与形象理论相结合，以解释家庭决策者筛选和潜在采用习惯性新风险投资机会的方式。该模型认为，机会最初是根据其保留 SEW 和符合家族价值形象的能力进行筛选的，随后解释了 SEW 意愿如何与家族企业家的发展轨迹和战略形象相互作用，以预测该企业是作为系列还是投资组合来追求机会。还讨论了未来研究的理论意义和方向。