For manufacturers, remaining competitive depends on their ability to digitalize their business models (i.e., offer digital and digitally enhanced products and services). To achieve this, they must engage with new digital partners and help their existing suppliers, partners, and other stakeholders to digitalize. Orchestrating this growing ecosystem is challenging. Manufacturers struggle with this endeavor because of specific barriers associated with their existing legacy business model and related to their lack of digital vision, product-centric value chains, and a bias toward firm-centered profit formulas. To overcome these barriers, leading manufacturers have developed new approaches to ecosystem orchestration.

对于制造商而言，保持竞争力取决于他们将商业模式数字化的能力（即提供数字化和数字化增强的产品和服务）。为实现这一目标，他们必须与新的数字合作伙伴合作，并帮助其现有供应商、合作伙伴和其他利益相关者实现数字化。协调这个不断发展的生态系统具有挑战性。由于与现有传统业务模式相关的特定障碍，以及与缺乏数字化愿景、以产品为中心的价值链以及偏向以公司为中心的利润公式相关的特定障碍，制造商难以实现这一目标。为了克服这些障碍，领先的制造商开发了新的生态系统编排方法。