This research explores the relationship between Hofstede’s femininity cultural dimension of quality of life and the masculinity cultural dimension of drive for success manifested by materialistic wealth by investigating the market value of the publicly traded firms appearing on the Dow Jones Sustainability Indices (DJSIs). The firms added to the DJSIs between the years 2010–2019 in countries with the femininity cultural dimension indicated by scores of ≤42, were selected for the first part of this study. In addition, France, with a masculinity score of 43 and Japan, with the highest masculinity score of 92, were chosen for comparison with the results from the countries with the femininity cultural dimension. The findings of this study indicate that companies in developed and emerging countries with the femininity cultural dimension show significant positive impact on their market values when added to the DJSIs. The publicly traded firms in France show a significant negative impact on their market values when added to the DJSIs. On the other hand, Japanese companies on the addition lists of DJSIs show a significant positive impact on their market values, despite Japan having the highest Hofstede masculinity score, a potential sign of cultural change in Japan.

中文翻译：

---

可持续性与企业社会责任：与霍夫斯泰德文化维度的关系

本研究通过调查出现在道琼斯可持续发展指数 (DJSI) 上的上市公司的市场价值，探讨了霍夫斯泰德 (Hofstede) 的生活质量的女性气质文化维度与物质财富所体现的成功动力的男性气质文化维度之间的关系。本研究的第一部分选择了在 2010 年至 2019 年期间在女性文化维度得分≤42 的国家加入 DJSI 的公司。此外，男性气质得分为 43 分的法国和男性气质得分最高的日本为 92 分，被选中与具有女性气质文化维度的国家的结果进行比较。本研究的结果表明，具有女性文化维度的发达国家和新兴国家的公司在加入 DJSI 后对其市场价值产生了显着的积极影响。加入 DJSI 后，法国的上市公司对其市值产生了显着的负面影响。另一方面，尽管日本的 Hofstede 男子气概得分最高，但日本公司在 DJSI 的新增名单上对其市场价值产生了显着的积极影响，这是日本文化变革的潜在迹象。