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Underlying motivating factors for movie-induced tourism among Emiratis and Indian expatriates in the United Arab Emirates
Tourism and Hospitality Research ( IF 3.0 ) Pub Date : 2020-03-26 , DOI: 10.1177/1467358420914355
Noela Michael 1 , Sreejith Balasubramanian 2 , Ian Michael 3 , Anestis Fotiadis 4
Affiliation  

This study explores the underlying motivating factors of Emiratis and Indian expatriates to visit destinations featured in movies. The results revealed a five-factor structure for Indians: novelty, fantasy-driven, personal connection, prestige and movie connection, vis-à-vis a three-factor structure for Emiratis: novelty, fantasy-driven and personal connection with the movie location. An analyses of variance analysis (ANOVA) showed significant differences in the individual mean scores of items, with the exception of novelty. Regarding gender, while no significant differences were found between the male and female Indian expatriate populations across all factors and underlying items, differences for some items were observed between male and female Emiratis, with male participants demonstrating higher motivation than female participants. These findings support the notion that the underlying factors influencing movie-induced tourism differ between cultures, while the influence of gender was found to be limited. Overall, the study enhances the understanding of practitioners and policymakers tasked with attracting tourists to movie destinations.

中文翻译:

阿拉伯联合酋长国的阿联酋酋长国和印度侨民在电影中进行旅游的根本动机

这项研究探索了阿联酋人和印度侨民访问电影中的目的地的潜在动机。结果揭示了印第安人的五要素结构:新颖性,幻想驱动,人际关系,声望和电影联系;而阿联酋三要素结构:新颖性,幻想驱动以及与电影所在地的人际关系。方差分析(ANOVA)分析显示,除新颖性外,各个项目的平均得分均存在显着差异。关于性别,尽管印度外籍人口的男性和女性在所有因素和基本项目上没有发现显着差异,但在男性和女性阿联酋人之间观察到某些项目上的差异,其中男性参与者的动机高于女性参与者。这些发现支持这样一种观念,即影响电影诱发的旅游的基本因素在不同文化之间是不同的,而性别的影响却是有限的。总体而言,这项研究增强了从业人员和决策者对吸引游客到电影目的地的理解。
更新日期:2020-03-26
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