Much of the literature about culture is related to the crafting of strategic organizational culture. This is viewed as a lee-way to attainment of competitive advantage in the field of quality production at the expense of the impact that culture could have in not only influencing the consumer behavior but more importantly in designing and planning marketing strategies in the era of globalization. This paper, therefore, undertakes to examine various cultural settings and along which their implications will be dealt with in detail in order to display the interactive relationship that prevails between culture and its attributes, and consumer behavior on one hand, and the implication of their interaction to strategize for global market opportunities by avoiding culture-marketing clash on the other hand. This paper will not provide a set of proposed strategies that should be adopted by a global marketer in order to avoid the cultural dilemmas. At best it will attempt to pin-point those areas of cultural settings that calls for intensive if not extensive understanding and familiarizing at the same note in this critical era of market competition as we head for the yet to be defined the third millennium.

中文翻译：

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了解和熟悉第三个千年中的营销文化背景的时间

有关文化的许多文献都与战略组织文化的制定有关。这被认为是在高质量生产领域获得竞争优势的一条路，但要牺牲文化可能不仅影响消费者行为，而且更重要的是在全球化时代设计和规划营销策略时所产生的影响。因此，本文致力于研究各种文化背景，并详细研究其含义，以显示文化及其属性之间的互动关系，一方面显示消费者的行为，以及它们之间的相互作用。另一方面，通过避免文化营销冲突来制定全球市场机会的战略。本文将不会提供一套建议的策略，这些策略应被全球营销人员采用，以避免出现文化困境。充其量，它将试图指出那些在我们即将进入第三个千年的市场竞争的关键时期，需要以同样的方式进行深入，甚至不广泛的理解和熟悉的文化背景领域。