分析视觉隐喻和转喻来理解时尚创意。,Frontiers In Psychology

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分析视觉隐喻和转喻来理解时尚创意。
Frontiers In Psychology ( IF 2.6 ) Pub Date : 2019-01-07 , DOI: 10.3389/fpsyg.2018.02527
Ryoko Uno ₁ , Eiko Matsuda ₂ , Bipin Indurkhya ₃

Affiliation

认知语言学研究了隐喻和转喻等比喻语言在创造力中的作用。这些方法还可以应用于分析非语言数据，例如图片和手势。在本文中，我们通过视觉隐喻和转喻来分析时装设计。与艺术等其他相关领域相比，时装设计中创造力的本质尚未从认知角度得到充分研究。我们特别关注时装设计作为设计师和观众之间的沟通工具，传达设计师的人类形象。对两场时装秀的照片进行了分析。我们进行了一项实验，比较熟悉时尚的人和不熟悉时尚的人如何解读两场时装秀中的人物形象。我们得到了三个结果：（1）就人类图像的比喻（隐喻和转喻）解释而言，两个对时尚熟悉程度不同的群体对两场时装秀的反应模式显着不同。(2) 对于非比喻性的解释（例如身体或个人属性），两组之间对节目的反应模式没有观察到显着差异。然而，参与者整体上对两场节目的反应不同。(3) 此外，对于非比喻性的解释，时尚专家发现人类图像中的属性明显多于其他组。结果表明，比喻解释的分析可以有效地理解对时尚的熟悉程度如何影响观看时装秀的方式。

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Analyzing Visual Metaphor and Metonymy to Understand Creativity in Fashion.

The role of figurative language such as metaphor and metonymy in creativity has been studied in cognitive linguistics. These methods can also be applied to analyze non-linguistic data such as pictures and gestures. In this paper, we analyze fashion design by focusing on visual metaphor and metonymy. The nature of creativity in fashion design has not been fully studied from a cognitive perspective compared to other related fields such as art. We especially focus on fashion design as a communication tool between the designer and audience in conveying a designer's image of human beings. Photos from two fashion shows were analyzed. We carried out an experiment to compare how human images in two shows are interpreted by those who are familiar with fashion and those who are not. We obtained three results: (1) As far as figurative (metaphorical and metonymic) interpretations of human images are concerned, two groups with different levels of familiarity with fashion had significantly different patterns of responses to two shows. (2) For the non-figurative interpretations (such as physical or personal attributes), no significant difference in the pattern of response to the show was observed between the two groups. However, the participants as a whole responded to the two shows differently. (3) In addition, for the non-figurative interpretations, the fashion experts found significantly more attributes in human images than the other group. The results show that the analysis of figurative interpretations is effective in understanding how familiarity with fashion affects the mode of seeing fashion shows.

更新日期：2019-11-01

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