Fitoterapia is a Journal dedicated to medicinal plants and to bioactive natural products of plant origin. It publishes original contributions in seven major areas: 
1. Characterization of active ingredients of medicinal plants 
2. Development of standardization method for bioactive plant extracts and natural products 
3. Identification of bioactivity in plant extracts 
4. Identification of targets and mechanism of activity of plant extracts 
5. Production and genomic characterization of medicinal plants biomass 
6. Chemistry and biochemistry of bioactive natural products of plant origin 
7. Critical reviews of the historical, clinical and legal status of medicinal plants, and accounts on topical issues. 

Contributions reporting the following are not normally considered for publication: 
1. Activity data on crude extracts that have not been characterized by analysis of their major constituents (HPLC, NMR); 
2. Unexceptional and predictable bioactivity (e.g. antioxidant properties of phenolics or antibacterial activity of essential oils); 
3. Uncritical ethnopharmacological investigations, where a list of plants and their use are simply recorded. 

The following immediate rejection criteria apply:
RULE 1: The manuscript does not fall into any of the areas of interest of the Journal;
RULE 2: The manuscript is too preliminary, reporting e.g. activity data without comparison to a reference, or without a positive control;
RULE 3: The botanical source is not clearly identified, authenticated, and documented (voucher);
RULE 4: Bioactivity is not relevant to in vivo situations.

Reviews
Research papers
Book Reviews

Editor-in-Chief
G. Appendino
University of Eastern Piedmont Amedeo Avogadro Department of Drug Sciences, Novara, Italy
Assistant Editor
Associate Editor
X. Qiao
Peking University, Beijing, China
Honorary Advisory Board
J.B. Calixto
Florianópolis, Brazil
P.J. Houghton
London, United Kingdom
Advisory Board
S. Adekenov
Karaganda, Kazakhstan
Y. Asakawa
Tokushima, Japan
G. Delgado
Mexico City, Mexico
J. Gertsch
Bern, Switzerland
S. Gibbons
London, United Kingdom
D. Guo
Shanghai, China
Y.W. Guo
Shanghai, China
M. Hamburger
Basel, Switzerland
A. Hensel
Munster, Germany
J. Hohmann, D.Chem., Ph.D., D.Sc
Szeged, Hungary
I. Khan
Jackson, Mississippi, United States
A.D. Kinghorn
Columbus, Ohio, United States
S. Kusari
Dortmund, Germany
V. Lanzotti
Napoli, Italy
E. Muñoz
Cordoba, Spain
G.F. Pauli
Chicago, Illinois, United States
F. Pollastro
Novara, Italy
Y. Shokoohinia, PhD
Kermanshah, Iran, Islamic Republic of
O. Sterner
Lund, Sweden
O. Taglialatela-Scafati
Napoli, Italy
L. Verotta
Milano, Italy
R. Verpoorte, Ph.D.
Leiden, Netherlands
O. Werz
Jena, Germany
C.M. Williams
Brisbane, Queensland, Australia
W.D. Zhang
Shanghai, China