Editorial Board
Editors-in-Chief
Charles H. Noble, University of Tennessee, Knoxville, USA
Jelena Spanjol, Ludwig-Maximilians-Universität, Munich, Germany
Associate Editors
Oliver Alexy, Technical University of Munich, Germany
Kwaku Atuahene-Gima, Nobel International Business School, Ghana
Barry Bayus, University of North Carolina at Chapel Hill, USA
Ludwig Bstieler, University of New Hampshire, USA
Anna Cui, University of Illinois at Chicago, USA
Gerda Gemser, University of Melbourne, Australia
Namwoon Kim, University of Technology Sydney
Gina O’Connor, Babson College, USA
Andrea Ordanini, Bocconi University, Italy
Aric Rindfleisch, University of Illinois at Urbana-Champaign, USA
José Antonio Rosa, Iowa State University, USA
Rebecca Slotegraaf, Indiana University, USA
Martin Spann, Ludwig-Maximilians-Universität, Munich, Germany
Raji Srinivasan, University of Texas at Austin, USA
Gerard Tellis, University of Southern California, USA
Martin Wetzels, Maastricht University, Netherlands
Founding and Advising Editor
Thomas P. Hustad, Professor Emeritus, Indiana University
Editorial Review Board
Nuran Acur, University of Strathclyde, UK
David Antons, RWTH Aachen University, Germany
William Baker, University of Akron, USA
Gloria Barczak, Northeastern University, USA
M. Berk Talay, University of Massachusetts Lowell
Neeraj Bharadwaj, University of Tennessee, USA
Judith Behrens, Université Libre de Bruxelles, Belgium
Michael Beverland, University of Sussex, UK
Wim Biemans, University of Groningen, Netherlands
Vera Blazevic, Radboud University, Netherlands
Marcel Bogers, University of Copenhagen, Denmark
Jonathan Bohlmann, North Carolina State University, USA
Malte Brettel, RWTH Aachen University
Marina Candi, Reykjavik University, Iceland
Ravi Chitturi, Lehigh University, USA
Darren Dahl, University of British Columbia, Canada
Erwin Danneels, University of Central Florida, USA
Claudio Dell’Era, Politecnico di Milano, Italy
Luigi De Luca, Cardiff University, UK
C. Anthony Di Benedetto, Temple University, USA
Katrin Eling, Eindhoven University of Technology, Netherlands
Andreas Engelen, TU Dortmund, Germany
Holger Ernst, WHU, Germany
John E. Ettlie, Rochester Institute of Technology, USA
Nikolaus Franke, Vienna University of Economics and Business, Austria
Federico Frattini, Politecnico di Milano, Italy
Johan Frishammar, Luleå University of Technology, Sweden
Christoph Fuchs, Erasmus University, Netherlands
Rosanna Garcia, University of Denver, USA
Abbie Griffin, University of Utah, USA
Keith Goffin, Cranfield University
Sven Heidenreich, Saarland University, Germany
Christoph Hienerth, WHU, Germany
Bas Hillebrand, Radboud University, Netherlands
Martin Hoegl, Ludwig-Maximilians-Universität, Munich, Germany
Erik Jan Hultink, Delft University of Technology, Netherlands
Subin Im, Yonsei University, South Korea
Ashwin Joshi, York University, Canada
Kenneth B. Kahn, Virginia Commonwealth University, USA
Christer Karlsson, Copenhagen Business School, Denmark
Tomoko Kawakami, Waseda University, Japan
Ursula Koners, Zeppelin University, Germany
Jan Kratzer, TU Berlin, Germany
Alexander Kock, TU Darmstadt, Germany
Sabine Kuester, University of Mannheim, Germany
Minu Kumar, San Francisco State University, USA
Fred Langerak, Eindhoven University of Technology, Netherlands
Ruby Lee, Florida State University, USA
Christopher Lettl, Vienna University of Economics and Business, Austria
Michael Luchs, College of William and Mary, USA
Dominik Mahr, Maastricht University, Netherlands
Debasish Mallick, University of St. Thomas, USA
Elliot Maltz, Willamette University, USA
Tucker Marion, Northeastern University, USA
Kurt Matzler, University of Innsbruck, Austria
Regina McNally, Saint Xavier University, USA
Bulent Menguc, Kadir Has University, Turkey
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Pietro Micheli, University of Warwick, UK
Jakki Mohr, University of Montana, USA
Ruth Mugge, TU Delft, Netherlands
Cheryl Nakata, University of North Carolina Greensboro, USA
Ed Nijssen, Eindhoven University of Technology, Netherlands
Aron O‘Cass, Macquarie University, Australia
Angela Paladino, University of Melbourne, Australia
Mark Parry, University of Missouri-KC, USA
Helen Perks, University of Nottingham, UK
Frank Piller, RWTH Aachen University
Jaideep Prabhu, University of Cambridge
Serge Rijsdijk, Erasmus University, Netherlands
Paavo Ritala, LUT University, Finland
Deborah Roberts, University of York, UK
Gaia Rubera, Bocconi University, Italy
Søren Salomo, TU Berlin, Germany
Shikhar Sarin, University of Waikato, New Zealand
Martin Schreier, WU Vienna, Austria
Carsten Schultz, Kiel University, Germany
Victor Seidel, Babson College, USA
K. Sivakumar, Lehigh University, USA
Bernd Skiera, Goethe University Frankfurt, Germany
Christian Stadler, University of Warwick
Michael Stanko, North Carolina State University, USA
Chris Storey, University of Sussex
K. Scott Swan, College of William and Mary, USA
Janell Townsend, Oakland University, USA
Gabriele Troilo, Bocconi University, Italy
Christos-Dimitris Tsinopoulos, Durham University, USA
Jan van den Ende, Erasmus University, Netherlands
Hans van der Bij, University of Groningen , Netherlands
Susan Wei, Texas A&M International University, USA
Matthias Weiss, Ruhr University Bochum, Germany
Goksel Yalcinkaya, University of New Hampshire, USA
Sengun Yeniyurt, Rutgers University, USA
Nicolas Zacharias, Martin-Luther-University Halle-Wittenberg, Germany