A noticeable research gap exists in the current landscape, which is where the significance of environmental, social, and governance (ESG) principles is on the rise, in regards to exploring ESG within the hotel sector. A limited number of studies developed ESG hotel attributes and investigated comprehensive marketing considerations, which include ESG activities and the branding of hotels. This study addressed this gap by qualitatively developing 11 ESG attributes and constructing an integrated model in order to examine their impact on hotel brands. The subsequent quantitative analysis corroborated the positive influence of ESG attributes on hotel brand benefits, price premiums, and brand choice. This study significantly contributes by extending the ESG research to the hotel industry by offering valuable insights for hotel practitioners about the concept of ESG hotels and suggesting new directions for ESG activities.

中文翻译：

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酒店品牌的 ESG 管理：收益和绩效的管理战略


当前形势中存在明显的研究差距，这就是环境、社会和治理 （ESG） 原则在探索酒店业 ESG 方面的重要性不断上升的地方。少数研究开发了 ESG 酒店属性并调查了全面的营销考虑因素，其中包括 ESG 活动和酒店品牌。本研究通过定性开发 11 个 ESG 属性并构建一个综合模型来研究它们对酒店品牌的影响，从而解决了这一差距。随后的定量分析证实了 ESG 属性对酒店品牌效益、价格溢价和品牌选择的积极影响。这项研究通过将 ESG 研究扩展到酒店行业，为酒店从业者提供有关 ESG 酒店概念的宝贵见解并为 ESG 活动提出新方向，做出了重大贡献。