This study investigated the relationship between strategic orientation, green innovation, the implementation of digital technology, and financial and non-financial performance. It has also considered the factors of green information proactiveness, transparency, and formality. The research was conducted in the Malaysian hotel industry, using data from 401 employees and 74 managers. Path analysis was performed using partial least squares structural equation modeling. The results indicated that a strategic orientation towards green innovation is positively correlated with green information proactiveness and transparency, that implementing digital technology is positively linked to green information proactiveness and transparency, that the formalization of green information positively impacts financial performance, that non-financial performance is influenced by both proactive and formal green information practices; and that the proactiveness, transparency, and formalization of green information act as mediators in the relationship between green innovation strategic orientation and financial performance. This research provides valuable insights to help the hotel industry move towards a more environmentally responsible and technologically prosperous future by examining these relationships.

中文翻译：

---

衡量马来西亚酒店的可持续业务绩效：绿色信息、绿色创新战略导向和数字技术实施的作用


本研究调查了战略导向、绿色创新、数字技术的实施以及财务和非财务绩效之间的关系。它还考虑了绿色信息的主动性、透明度和正式性等因素。该研究是在马来西亚酒店业进行的，使用了来自 401 名员工和 74 名经理的数据。使用偏最小二乘结构方程建模进行路径分析。结果表明，绿色创新的战略方向与绿色信息的主动性和透明度呈正相关，实施数字技术与绿色信息的主动性和透明度呈正相关，绿色信息的正规化对财务业绩产生积极影响，非财务绩效受到主动和正式绿色信息实践的影响;绿色信息的主动性、透明度和正规化在绿色创新战略导向和财务业绩之间的关系中起着中介作用。这项研究提供了有价值的见解，通过研究这些关系，帮助酒店业走向更加环保和技术繁荣的未来。