This study aims to explore the interaction effect of time metaphors and destination-related user-generated content (UGC) appeal on visit intention based on construal-level theory. The interaction effect was investigated in three scenario-based experiments. When representing the passage of time, people typically use one of the two time metaphors: the ‘ego-moving’ metaphor, where the ‘self’ moves away from the present toward an event in the future, or the ‘event-moving’ metaphor, where an event moves from the future and approaches the present self. This research has taken a construal-level perspective, suggesting that through the use of differing message appeals, time metaphors can influence the persuasiveness of UGC. The results of three studies suggest that combining an ego-moving (versus event-moving) metaphor with rational (versus emotional) UGC can elevate a person's visit intention and different levels of construal induced by time metaphors act as mediators. Theoretical and managerial implications are also discussed.

中文翻译：

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时间隐喻和目的地相关用户生成内容诉求对访问意愿的交互效应——解释层面的视角


本研究旨在基于解释层面理论探讨时间隐喻和目的地相关用户生成内容 （UGC） 吸引力对访问意向的交互效应。在三个基于场景的实验中研究了交互效应。当表示时间的流逝时，人们通常使用两种时间隐喻之一：“自我移动”的隐喻，即“自我”从现在走向未来的事件，或“事件移动”的隐喻，即事件从未来移动并接近现在的自我。这项研究采取了解释层面的视角，表明通过使用不同的信息诉求，时间隐喻可以影响 UGC 的说服力。三项研究的结果表明，将自我移动（相对于事件移动）隐喻与理性（相对于情感）UGC 相结合可以提升一个人的访问意图，并且由时间隐喻引起的不同层次的解释充当中介。还讨论了理论和管理意义。