With the escalating issue of plastic pollution, exploring suitable post-consumer plastic waste (PCPW) recycling holds significant importance for global environmental protection. To address this issue, this paper proposes a novel PCPW recycling platform (PRP) that offers two recycling strategies to improve the recycling level of PCPW. Then, we construct a Stackelberg game model to analyze and compare three recycling strategies, i.e., traditional recycling strategies, only trade-in for cash, and trade-in for cash and for new. Meantime, we consider the impact of consumer preference and government subsidies on recycling strategies. Research finding: (1) The operation of PRP increases the value of PCPW, particularly PRP’s only trade-in for cash has the highest recycling price. (2) PRP’s trade-in for cash and for new can attract more consumers to participate in PCPW recycling under certain conditions. (3) PRP’s only trade-in for cash enables recyclers and remanufacturers to reap greater benefits. To ensure the robustness of our research results, we conduct further analysis to explore the impact of corporate social responsibility (CRS) and the hassle cost. The study also provides management implications for promoting PCPW recycling.

中文翻译：

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考虑消费者偏好的回收策略的设计和选择


随着塑料污染问题的升级，探索合适的消费后塑料废弃物 （PCPW） 回收对全球环境保护具有重要意义。针对这一问题，本文提出了一种新型的 PCPW 回收平台 （PRP），该平台提供了两种回收策略来提高 PCPW 的回收水平。然后，我们构建了一个 Stackelberg 博弈模型来分析和比较三种回收策略，即传统的回收策略，仅以旧换新，以及以旧换新。同时，我们考虑了消费者偏好和政府补贴对回收策略的影响。研究发现：（1） PRP 的运营增加了 PCPW 的价值，特别是 PRP 唯一的现金以旧换新具有最高的回收价格。（2） PRP 的现金换新可以吸引更多消费者在一定条件下参与 PCPW 回收。（3） PRP 唯一的现金以旧换新使回收商和再制造商能够获得更大的利益。为了确保我们研究结果的稳健性，我们进行了进一步的分析，以探索企业社会责任 （CRS） 的影响和麻烦成本。该研究还为促进 PCPW 回收提供了管理意义。