BACKGROUND Scientists who communicate societally relevant information face challenging contexts in which misinformation, disinformation, hype, and spin are prevalent. As a result, they often face difficult decisions about how to frame their work in a socially responsible manner. OBJECTIVES Drawing from the literature on science communication and framing, we identify tradeoffs that environmental health scientists face when deciding how to communicate their work, and we propose strategies for handling these tradeoffs. We use research on the human health effects of environmental endocrine disruptors as a case study to illustrate these challenges and strategies. DISCUSSION We examine four major frames (i.e., ways of packaging information that draw attention to facets of an issue or topic) in discussions of the effects of endocrine-disrupting chemicals on sexual and neural development and obesity. We show how these frames can be beneficial (e.g., focusing public attention on environmental health threats and promoting actions to address environmental pollution) while simultaneously having harmful effects (e.g., contributing to stigmatization of particular groups or the promotion of harmful political ideologies). CONCLUSIONS Researchers who seek to responsibly communicate societally relevant work can employ several strategies to mitigate difficult tradeoffs, including a) striving for sensitivity to the social context and its relationship to their framing choices, b) choosing to avoid some frames, c) employing frames that alleviate ethical tensions, d) fostering education to alleviate harms, e) developing interdisciplinary and community collaborations, and f) working with institutions like scientific societies and journals to develop guidance on responsible communication practices. https://doi.org/10.1289/EHP14527.

中文翻译：

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文字很重要：环境健康研究中的反思性科学传播和权衡。


背景 传达社会相关信息的科学家面临着充满挑战的环境，其中错误信息、虚假信息、炒作和歪曲普遍存在。因此，他们经常面临如何以对社会负责的方式构建工作框架的艰难决定。目的 借鉴有关科学传播和框架的文献，我们确定了环境健康科学家在决定如何传达他们的工作时面临的权衡，并提出了处理这些权衡的策略。我们以环境内分泌干扰物对人类健康影响的研究为案例研究来说明这些挑战和策略。讨论 在讨论内分泌干扰化学物质对性和神经发育以及肥胖的影响时，我们研究了四个主要框架（即包装信息的方式，以引起对问题或话题各个方面的关注）。我们展示了这些框架如何有益（例如，将公众注意力集中在环境健康威胁上并促进解决环境污染的行动）同时产生有害影响（例如，助长对特定群体的污名化或促进有害的政治意识形态）。 结论 寻求负责任地交流与社会相关的工作的研究人员可以采用多种策略来减轻困难的权衡，包括 a） 努力对社会环境及其与框架选择的关系保持敏感，b） 选择避免某些框架，c） 采用缓解道德紧张的框架，d） 促进教育以减轻伤害，e） 发展跨学科和社区合作， f） 与科学协会和期刊等机构合作，制定关于负责任沟通实践的指南。https://doi.org/10.1289/EHP14527。